Beyond the Mash Slider — 16 April 2018

BREWBOUND | April 10, 2018 – Starting this summer, Bell’s Brewery will begin selling beer throughout New England and New Jersey, expanding its footprint to 39 states, Washington, D.C., and Puerto Rico in the process.

The Michigan-based craft brewery, ranked by the Brewers Association as the seventh largest craft outfit in the nation, will partner with 11 beer distributors across Massachusetts, Maine, New Hampshire, Vermont, Rhode Island, Connecticut and New Jersey.

Seven of those distributors are part of the Sheehan Families Companies’ network of beer wholesalers, including Craft Brewers Guild, L. Knife & Son and Seaboard Products in Massachusetts; Craft Beer Guild of Vermont; Craft Beer Guild of Maine; Craft New Hampshire; and Hunterdon Brewing Company in New Jersey.

“We’re both humbled and very excited to be expanding our partnership with the Bell’s Brewery in seven of our Northeast operations,” Michael Brazel, vice president of sales and marketing for the Sheehan Families Companies, told Brewbound.

Sheehan already sells Bell’s products in Southern California, Kentucky, New York and the greater Milwaukee, Wisconsin, area, Brazel said. He added that he expects Sheehan’s Northeast distributors to begin receiving shipments of Bell’s products within 90 days.

“Our team is out there as we speak putting together those plans,” he said.


“We are all very excited to welcome each of these distributors to our extended Bell’s family and look forward to launching New England and New Jersey with partners who share our commitment to craft beer and quality,” Bell’s Brewery CEO Laura Bell said via a press release.

To support its new markets, Bell’s is in the process of hiring field sales reps, the company added in the release.

Bell’s, known for its Two Hearted Ale, Oberon wheat ale and Hopslam double IPA, added distribution in just two states — Texas and New Mexico — in 2017. Laura Bell has previously said she expects Bell’s products to be available nationwide by 2020.


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