Limited Stone Brewing Co. Special Release Heading to the Garden State

Phillipsburg, NJ – August 15, 2012 – Local craft beer fans have a new reason to celebrate. Hunterdon Distributors is excited to announce that New Jersey will be one of three markets receiving Stone Brewing Co.’s “Stone Enjoy By 09.21.12 IPA.” The two other lucky distributors include Windy City of Chicago and the brewery’s own distribution network in Southern California.

Founded in 1996, Stone Brewing Co. is known by craft beer enthusiasts around the world for their award-winning, over-the-top, aggressively hopped brews, and the emphasis they place on enjoying their products at their optimal level of freshness. All Stone bottles are clearly marked with “enjoy by” dates and the brewery enlists sales reps, distributors and consumers to keep an eye on any outdated product in the market.

The new “Stone Enjoy By 9.21.12 IPA” takes this concept of “freshness” to a whole new level.

On August 17th, this new “hop bomb” will be bottled, kegged and shipped to participating markets where distributors will immediately commence deliveries to stores, bars and restaurants. The whole process should take no more than seven days from brewery line to shelf. Consumers will have four weeks to locate and “enjoy” this special release before the official deadline of, you guessed it, September 21, 2012. Any beer left in the market after this point will be pulled from shelves and returned to the distributors.

While the rigid 35 day timeline from start to finish requires a high-level of coordination and execution between the brewery, distributors and retailers, Stone is confident this project will help drive home their message and educate consumers about the tremendous importance of fresh beer in the market.

Consumers can expect to see product on store shelves and on tap at craft beer bars by the week of August 20th. Stay tuned with us on Facebook and Twitter for updates regarding its arrival and be sure to keep checking our event page for information about official Stone Enjoy By 09.21.12 release parties. In addition, Hunterdon and Stone Brewing Co. invite all Twitter followers to join in on the media buzz by using hash tags #EnjoyBy #NJ.

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About Stone Brewing Co.

Stone Brewing Co. was founded in 1996 by Steve Wagner and Greg Koch in North County San Diego, CA. It is the 11th largest craft brewery in the United States and has been named “All-Time Top Brewery on Planet Earth” by BeerAdvocate magazine – TWICE! The brewery recently announced more than $50 million in expansion plans that include the future Stone Hotel among other lofty ventures. For more information, please visit stonebrewing.com.

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