Stone Enjoy By 12.21.12 IPA

From our official press release…. Hunterdon Distributors is excited to announce that New Jersey was selected as one of twelve markets to receive Stone Brewing Co.’s “Stone Enjoy By 12.21.12 IPA.” This will be the second batch of Stone Enjoy By IPA allocated to the Garden State in less than three months. This allocation was based on the tremendous level of social media excitement created during the company’s inaugural release of Stone Enjoy By 09.21.12 IPA this past summer. Hunterdon and New Jersey beer fans voted with much enthusiasm to “Bring it Back” and Stone Brewing Co. cheerfully obliged.

States Greg Koch, Stone Brewing Co. CEO and co-founder, “New Jersey was one of only two markets to receive the very first round of Stone Enjoy By IPA. The beer was a freshness experiment and we were determined to get the beer out to our fans in record time, but we needed help from our distributor to accomplish that goal. Hunterdon Distributors stepped up to the challenge. Not only did they get the beer to our fans fast, they helped spread the word by promoting on their social media feeds and worked with retailers to promote on their social media sites as well. It paid off. We said we would consider sending the beer to the market that proved they wanted it, and New Jersey certainly did that through all the tweets, posts and photos we captured on the Stone Enjoy By IPA website. Needless to say, we were blown away by the social media engagement we saw coming from New Jersey; the Enjoy-O-Meter was off the charts!”

Read the rest of the press release here!

Here’s the scoop on the timeline of Stone Enjoy By 12.21.12 IPA:
Friday, November 16th – Product is bottled, kegged and shipped from Stone Brewing Co.
Tuesday, November 20th – Product is estimated to arrive at the Hunterdon warehouse
Wednesday, November 21st – Product will start making its way to the list of retailers below. The office will be closed on Thanksgiving Day, but deliveries will commence again on Friday and carry over into the following week. We will be doing our best to get this out as fast as possible!

Retailers
JOE CANAL’S – LAWRENCEVILLE
BUY RITE – JERSEY CITY
JOE CANAL’S – WEST DEPTFORD
LIQUOR OUTLET – BOONTON
JOE CANAL’S – ISELIN
WINE WORKS – MARLTON
JSW WINE – CHERRY HILL
TOTAL WINE – CHERRY HILL
WINE LIBRARY – SPRINGFIELD
SPIRITS UNLIMITED – RED BANK
HOPEWELL BUY RITE – PENNINGTON
SUPER SAVER LIQUORS – SOMERVILLE
LITTLE BROTHERS – FLEMINGTON
CANAL’S – HAINESPORT
TOTAL WINE – RIVER EDGE
WHOLE FOODS – PARAMUS
SHOP RITE WINES & SPIRITS – WESTFIELD
BOTTLE KING – RAMSEY
CANAL’S – HAMILTON
JOE CANAL’S – EGG HARBOR
WEGMAN’S – BRIDGEWATER
SPARROW’S WINE & LIQUOR – SHIPYARD LANE – HOBOKEN
BOURBON STREET – PHILLIPSBURG
CANAL’S – BERLIN
WINE & BEVERAGE DEPOT – TOTOWA
PUBLIC WINE – PRINCETON
BOTTLE KING – MORRIS PLAINS
CANAL’S – PENNSAUKEN
COOK’S LIQUORS – WESTMONT
JOE CANAL’S – MARLTON
BOTTLE KING – GLENRIDGE
JSW WINE & SPIRITS – MT. LAUREL
JOE CANAL’S – RIO GRANDE
SPIRITS UNLIMITED – MIDDLETOWN
BUY RITE – CRANBURY
SPIRITS UNLIMITED – CROSSROADS CENTER – TOM’S RIVER
WEGMANS – PRINCETON
JOE CANAL’S – DELRAN
CANAL’S – MT. EPHRAIM
JERSEY WINE & SPIRITS – JERSEY CITY
HOPS & GRAPES – GLASSBORO
ROGER WILCO – VOORHEES
BOTTLE KING – MANSFIELD
BOTTLE KING – GLEN ROCK
COLLIER’S – CAPE MAY
RAMSEY LIQUORS – RAMSEY
PETROCKS – HILLSBOROUGH
VALLEY LIQUORS & BAR – HACKETTSTOWN

Restaurants & Bars
THE POUR HOUSE – WESTMONT
THE IRON MONKEY – JERSEY CITY
CLOVERLEAF TAVERN – CALDWELL
FREE BRIDGE WINE & SPIRITS – PHILLIPSBURG
BARCADE – JERSEY CITY
BRICKWALL TAVERN – ASBURY PARK
THE STIRLING HOTEL – STIRLING
UNO CHICAGO GRILL – HAMILTON
MOHAWK HOUSE – SPARTA
BLUE MONKEY TAVERN – MERCHANTVILLE
MORRIS TAP AND GRILL – RANDOLPH
COPPERMINE PUB – NORTH ARLINGTON
GEORGE STREET ALE HOUSE – NEW BRUNSWICK
UNO CHICAGO GRILL- MAPLE SHADE
OLD BAY RESTAURANT – NEW BRUNSWICK
CORK CITY ALE HOUSE – HOBOKEN
MALONEY’S PUB & GRILL – MATAWAN
CREST TAVERN – WILDWOOD CREST
THE TWISTED ELM – ELMWOOD PARK
THREE WISE MONKS PUB – GARFIELD
MEXICAN FOOD FACTORY – MARLTON
SURF TACO – JACKSON
THE SOMERSET HILLS HOTEL TAP ROOM – WARREN
GASLIGHT BREWERY – SOUTH ORANGE

Don’t forget to join in on the social media buzz!
1.) Tweet using #hashtags #EnjoyBy and #NJ
2.) Instagram using #EnjoyBy and #NJ as the caption
3.) Comment on the official Enjoy By webpage.

Cheers!!

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